Agroaldea
The market share of the banana is the second highest since at least 2009; but it is consumed more less more expensive imported bananas.
The General Directorate of Customs She has recently published the foreign trade statistics of Spain in June 2015. In that month, banana imports rose to a 17.500 tons, while they were re-exported 6.300, of which 5.500 They went to Portugal, traditional market "sink" when there is excess fruit canary in the Peninsula.
As in June were sent 24.600 tons from the archipelago to the mainland, the available supply of bananas and bananas apparent in the Spanish mainland market It rose to 35.800 tons. So that, the market share of the banana would have oscillated in June between the 31 and the 49 percent.
If the calculations are made for the entire first half of 2015, it is observed that emerged from the Archipelago 189.666 tons, imports of bananas rose to 113.103 and almost all re-exports to Portugal- to 37.061, whereby the available supply rose to 265.708 tons, of which between 29 and the 43 percent were bananas.
On the other hand, calculating the market share of the banana it can also be made from panel household consumption Ministry of Agriculture. At the time of writing, the Ministry has only released consumer panels to May.
According to this source, market share of the banana have been fluctuating around the minimum value obtained using customs data, except in February, which was at an intermediate level between the maximum and minimum.
[quote]In June banana paid to some 38 cents per kilo best quality fruit (Natur y Gabaceras) When grow out for a 60 cents.[/quote]
Given the problems of undervaluation of the presence of banana in the market generated by this calculation system, because it should not be forgotten that only measures household consumption and does not include the HORECA channel (hotel, restaurants and catering), the market share of the banana had to be placed every month figures close to 40%.
If the comparison is performed for the accumulated in the first five months of the year, while the method balances the market share of the banana He ranged from 29% and the 43%, according to the panel household consumption it stood at the 28%.
This is the second highest share figure banana market in recent years. A very important issue if we consider three questions. On one side, It is a high market share of the banana despite the relative shortage of bananas in the early months of the year. A shortage due to bad weather conditions in Latin America, which it has been noticeable in all European markets, not only in Spain.
[quote]Losing a possible new marketing avenue in Morocco, for sending poor quality fruit dates on which they were sending good bananas to landfill, no name.[/quote]
On the other hand, and ligated with the above, It is a high market share of the banana although the prices of imported fruit have been higher than usual, Also in Europe. At last, It is a high market share of the banana despite It has increased the apparent consumption of bananas and bananas in Spain, following the recovery trend initiated in 2014.
So that, although it consumes more and more imported less expensive bananas, the market share of the banana is the second highest since at least 2009. An issue debunks triumphalist speeches very important people in the industry recently read in the local press. No more blind than he who will not see.
And if that were not enough, pica another year. Between April and July they were rendered useless a 11,4 million kilos of Canarian banana, of those who 2,4 the Food Bank were delivered, but almost 9 millions were thrown into landfills. Bad destination for so many people work. And it has paid off?
Only present two examples of prices available on the internet for anyone who is interested, so much Volcano San Juan as Europlátano they paid in June about 38 cents per kilo best quality fruit (Natur y Gabaceras) When grow out for a 60 cents.
The issue published on Friday 21 August in Canariasahora.com, little to say (It is available here ). Losing a possible new marketing avenue in Morocco, for sending poor quality fruit dates on which they were sending good bananas to landfill, no name.
And yet some will say that 120.000 kilos, when you're itching 11 million, It is chocolate Parrot. Shortsightedness that obscures, jícara to jícara tablet that is.
Article by John S. Nuez Yanez. Economist and editor hojasbananeras.blogspot.com.es