Agroaldea
The trend in production remained stable reaching 364.257 tons sold.
The five organizations Canary banana producers, which currently make up the 100% the industry Islands, They conducted a positive balance of results 2014, which resulted in maintenance of their productive activity, as they showed in the second meeting of the year of the Association of Banana Producers Organizations Canary Islands (ASPROCAN).
The meeting, which it was held at the headquarters of the Ministry of Agriculture, Livestock, Fishing and Aguas de Santa Cruz de Tenerife, It was established with the presence of the new autonomous responsible for the area, Narvay Quintero, in which the first contact was maintained with the representatives of the banana producers.
At the meeting, he showed that last year reached the 364.257 tons sold, 486 more than in 2013, although the damage to crops by wind storms that hit the islands made that were lost 15.415 tons of bananas, thereby preventing achieving the average of more than 375.000 tons.
The General Assembly made a review of the audit of the annual accounts of ASPROCAN, He met while the report of activities of the association during 2014 in its four lines of action.
These include institutional representation of the Canary banana sector, coordination of activities of joint action by producer organizations in technical areas, the address of the communication plan of the Canarian banana consumer brand, as well as the defense of Protected Geographical Indication Banana de Canarias.
The meeting highlighted communication activities designed to raise awareness in more detail the importance of the sector to society and Canarian economy, given its impact on employment, more than 12.000 direct jobs, and the cheapening the cost of living canaries through reducing the cost of commodity imports.
On the other hand, He moved his concern processes agreements with third countries and their determination to assert the efforts of the entire production community sector banana, to inform European authorities of their lack of protection against unfair competition from the banana.
In the context of communication Banana de Canarias, the assembly knew firsthand the positive results of audits and balance return on investment of their advertising actions Peninsula, and the range of activities carried out throughout the year.
Needs that arise to address production problems in the field were one of the most important aspects in the field of technical cooperation, In addition to the improvements made in the treatment group insurance banana.
In the area of the IGP Banana de Canarias, the Assembly called for greater diligence in facilitating the actions requested by the sector, at the same time they were released operators and channels of communication open about.