AgroaldeaAT GOOD HOURS, GREEN SLEEVES
That the tomato sector in the Canary Islands is not going through its best moment, it is not hidden from anyone. Especially when in recent years we have witnessed the litany of suffering, illness and current agony.
It has been the sector itself that has denounced the harsh reality, stating “being in the UVI”. Inform about jobs that are in direct and indirect danger. But to date, It's been like preaching in the desert.
Administrations and politicians have held countless meetings, visits, seminars, meetings and even expressed their intention to help. What they never specified was “when?”.
This is where we are and the need arises to create the “Tomate de Canarias” brand as a PGI, Protected Geographic Identification, and thereby achieve many advantages: avoid fraud and confusion with other producers; obtain aid for quality certification and promotion, and a long etc.
Based on what is becoming known, What is still not clear is how the producer will benefit.. However, It is clear that the great beneficiary will be the marketing industry.
The big question to resolve is: “Will the implementation of the plan of measures for the sector arrive on time before having the brand, or it should be called “What the Administration took away?”.