Agroaldea
CUSTOMERS AND LISBON MADRID demand more FRUIT OF THIS PRESENTATION POINTING AND QUALITY.
The initiative began several years ago with the planting, by a group of farmers, seed “Intenza” It characterized by a smaller, increased ripening time and a balance of optimum degrees of sugars.
Through the Agricultural Cooperative in North Gran Canaria, This group of farmers decided to go for a new way of marketing this fruit: export. Initial target markets are Madrid and Lisbon.
Despite the long winter, which he influenced the delayed ripening of papayas, Fruit has caused a sensation among customers and consumers, since last May, They have received about five thousand kilos and require larger amounts.
The manager of the Agricultural Cooperative North, Agroaldea told that papayas are having an excellent reception, although they do not have enough for the current market demand.
To delay grades BRI, optimal levels of sugars for consumption, It has been joined powdery mildew problem which is being applied preventive treatment in order to meet this demand in good condition.
The new variety of seed has met the expectations of producers and customers. At first by having a high quality product, manageable and durable in time. A second, by offering its customers a papaya tree that has no competition in the market.
Since the Cooperative estimate later this month and throughout September, October and November to offer as much product, once remedied incidents that reduce the amount right now.
Promotion.
This initiative came with some sponsors elite. A month before the first shipment to the program peninsula “A country to eat” the TVE, He recorded an exclusive report of this fruit of the hand of the actor Imanol Arias, he called this papayo of “exquisite”.
From now on, other programs at national and regional level Antena3, Telecinco and TVE, and the press, echo of the benefits and privileges of this fruit and the new initiative were.
Producers asked the municipality of La Aldea logistical support to package and store the product on the premises of the municipal market. Recently, Agricultural Cooperative North held a meeting with officials of the municipality to know about the arrangement.
New proposal.
This meeting offered a new proposal which could present an employment opportunity for, already more than unsustainable, lists of job seekers.
The proposal seeks to put into production 48 hectares to grow watermelon quality for the export market. In this way it would be to offer a hectare per person would have the support of the city council and logistics Marketing Cooperative.
In this first meeting it has been significant interest in the proposal by both sides being at the expense of studying Depths the initiative to make a final decision, Agricultural manager declared North.