Among the visits received at the Fedex - Aceto stand, those of the Spanish ambassador to Germany are highlighted in Germany, The Minister and Deputy Minister of Agriculture of the Government of the Canary Islands and the Director General of FEPEX, among others.
Fedex and Aceto maintained, In the three days of Fruit Logistics 2015, intense commercial and institutional activity to consolidate the tomato and cucumber of the Canary Islands in European markets and explore new scenarios.
The Provincial Federation of associations of exporters of horticultural products of Las Palmas, FEDEX and the Provincial Association of Harvesters - Exporters of tomatoes Tenerife, ACETO, With the collaboration of Proexca, They have participated in the largest fruit and vegetable event worldwide, Fruit Logistics 2015, which was held in Berlin of the 4 to the 6 February.
For three days they gathered at the Messe Berlin Fairground 65.000 high -level professional visitors of 130 countries, 2.785 exhibitors 83 countries, which showed a wide range of products from all sectors of world fruit and vegetable trade.
Fedex and Aceto had a stand in the Pavilion of Spain, in which they maintained an intense commercial action agenda and made more than a hundred meetings, Meetings and contacts, To consolidate and strengthen the tomato and cucumber markets of the Canary Islands.
In addition to commercial action, The Fedex - Aceto stand had an outstanding institutional presence among which the Spanish ambassador to Germany in Germany, Pablo García-Berdoy, the General Director of the Spanish Federation of Fruit Export Producers Associations, Vegetables, Flowers and Live Plants, FEPEX, José María Pozancos, The Minister and Deputy Minister of Agriculture of the Government of the Canary Islands, Juan Ramon Hernandez and Alonso Brook, respectively, and the general director of Cajamar Cajarural, Jose Luis Heredia Celdran, accompanied by the director in the Canary Islands, Sergio Perez.
Presidents of corporations and distribution and food chains, Commercial Directors, managers sales, wholesalers, Importers and even specialized media were received by the Canarian delegation displaced to Berlin and was represented by the president of Fedex - Aceto, Jose Juan Bonny.
The President of FEDEX – ACETO, Jose Juan Bonny, He said that “Berlin is an unavoidable appointment for those who want to take the pulse of the international fruit and vegetable business. Our trajectory has made us present as exhibitors, And the truth is that we have proven that the fact of establishing a meeting point with our clients and potential clients is a magnificent opportunity to advance operations and review the services provided to them ”.
The Minister of agriculture, Juan Ramon Hernandez, The study of these tomato varieties aims to assess their yields and qualities, by significance, Tomato and cucumber are in third place by revenue volume, After tourism and banana, In addition to the importance in employment generation.
Hernández that, next to the Deputy Minister, Alonso Brook, They held an encounter with the producers of tomato and cucumber displaced to Berlin, They expressed during it the commitment to continue complying with this subsector and jointly design the strategy for the period 2015/2020.
Both Hernández and Arroyo agreed to show their satisfaction for the level and quality of the Canarian products shown in this world showcase, in which the best productions are exposed.
On this occasion, The stand was attended by avocado and papaya producers grouped in agroxport and producers of Pitaya de Canarias under the commercial brand ‘Pitaber’, who promoted their products with the collaboration of Proexca.
The president of Fedex - Aceto valued the result of the participation in the edition 2015 Fruit logistics as very positive and satisfactory, both for commercial meetings, as for institutional visits.
“Our experience in Berlin is positive after years going. They are three days of very intense work in the stand and outside it. Being able to maintain direct and face -to -face contact with customers, allows a more fruitful treatment than we usually maintain, through telephone or email’s, achieving, sometimes, agreements that benefit both parties ", Bonny declared.
