ICA4The Cooperativa Agrícola de La Aldea provides almost the 70% fresh tomato, which markets the Swedish group during the harvest season.

The heads of the Swedish food ICA group purchasing, Adam Davy and Sune Lindberg, they moved to the Rector of COAGRISAN decision of ICA to continue supplying its more of 1.300 supermarket tomatoes of the village cooperative.

During his visit to the packaging store and several of COAGRISAN crops, both Davy and Lindberg agreed on the excellent quality of the fruit of COAGRISAN, as well as in exquisite compliance with working conditions and the development of environmentally friendly production tasks.

The numbers overwhelm in this Swedish retail giant which has of 1.321 stores spread throughout the country and that they serve more than 7.000 employees in a market share that exceeds the 36% and it becomes the main retailer of power in Sweden.

ICA1The relationship between COAGRISAN and the Group ICA dates back to the year 2010 and since then it has not stopped growing, to the extent that the cooperative in the village provides the 70% fresh tomato ICA has sold harvest period.

Davy & Lindberg met during this visit the diversification of COAGRISAN with the addition of the banana crop. This commitment was received with great interest by heads of purchase of ICA, highlighting the fact of organic production and the excellent taste with banana.

The President of COAGRISAN, Juan José de el Pino, He offered the details of this new RAID as well as the approximate date that will be the first bananas, information requested the heads of purchase.

Lindberg takes over 25 years visiting Canary for the purchase to ICA, so it is considered a great connoisseur of the tomato export of Canary Islands and the evolution of its productions.

[quote]The Swedish citizen consumes on average 10 pounds of tomatoes a year, hence the importance of this vegetable for food chains.[/quote]

The Canarian tomato has enjoyed a great demand in the Swedish market, not only for its quality but for their taste, Since the climatic conditions of the Islands favor different organoleptic characteristics to its competitors and very appreciated by the Swedish.

Meanwhile Davy noted the excellent structures of greenhouses of COAGRISAN and the production model that incorporates the biological fight, planting in substrate of coconut fiber and treatments that lead to zero waste.

In this sense, Davy and Lindberg agree that there is a growing concern of consumers for purchasing products which have been produced with respect for the environment and labor regulations, so when looking for suppliers of these factors are very considered.

Pine thanked the heads of purchase visit at the time which moved them to constant innovation and improvement of the model of production with the fixed goal to obtain the excellence with the greatest possible professionalism.

The Swedish group also has a chain of supermarkets in Norway and his business is expanding to the Baltic States.