La Laguna is the municipality with more acreage Tenerife.

A report from COAG Canarias indicates that of the 1.902 hectares, the 68% is dedicated to the cultivation of human food and that Aguere, The Lagoon, has a 80% of food sovereignty.

A study carried out by the Coordinator of Farmers and Livestock Organizations of the Canary Islands (COAG) reveals that La Laguna is the municipality on the Island that has the most cultivated area, with a total of 1.902,5 hectares, of which the 68% is dedicated to the cultivation of human food, the 17% to animal feed, the 12% of flowers and ornamentals and the 3% for fruit trees.

Instead, La Laguna is also key in the livestock sector of Tenerife, since it houses near the 40% of the beef herd and the 17% of the pork. About it, The municipality has a total of 333 livestock farms. In general, La Laguna has a capacity of 80% of food sovereignty.

These data were revealed by the president and secretary of the COAG Canarias, Rafael Hernández and Miguel Ángel López, respectively, within the framework of a press conference held at the town hall together with the mayor of the municipality, Fernando Clavijo, and the Councilor for Economy and Employment, Juan Antonio Alonso, which served to present the report “Study on the current marketing structure of agricultural and livestock products of La Laguna”.

The document, roughly, has highlighted the importance of the weight that the primary sector of the municipality has on the Island and its status as “food supplier to the entire island”, circumstance that required a study to develop market strategies for local products based on distribution.

López positively valued the municipality's self-sufficiency capacity, as indicated in the conclusions of the study, which determines that the 80% of local vegetable production is based on the local market, the one with potatoes almost 60% and the fruits do not reach the 20%.

He noted regarding marketing, that he 82% of products sold in supermarkets, Meanwhile he 18% through traditional and family trade.

The president of the COAG, Rafael Hernández, He pointed out that the strategy of local producers “will focus on distribution, fixing the hospitals, colleges, residences or similar centers the objectives for the correct marketing of products so that the sector can survive the times and generational changes. In this sense, Internet sales also gain importance in marketing”.

Those responsible for the COAG recognized that the primary sector is going through a continuous crisis, “so we can't keep doing the same thing because the result will be the same. We must look for other types of strategies and measures”.