The EU encouraged to consume fruits and vegetables through a campaign.

TRY TO MITIGATE THE EFFECTS OF THE BACTERIAL CRISIS E. COLI.

This Tuesday, the European Commission launched a promotional campaign in all Member States, with the aim of helping to recover demand after the drop in consumption as a result of the crisis in the fruit and vegetable sector following the 'E.coli' outbreak in Germany.

The bell, which will be disseminated through the national media under the slogan 'On the menu this summer: fruits, vegetables and more vegetables', includes information and statements from the Agriculture Commissioner, Dacian Ciolos, from a Dutch zucchini producer and a Spanish farmer, which highlights the controls to which productions within the EU are subject.

Brussels has committed a specific fund 210 million euros with which it plans to cover around 50 percent of the losses of the producers most affected by the so-called cucumber crisis, But he warns that the solution to these difficulties “can only come from consumers who reintroduce fruits and vegetables into their daily diet.”, According to a release.

The Commissioner of Agriculture, Dacian Ciolos, has highlighted the commitment of European farmers to produce “healthy and high-quality” food, reflecting the “rich diversity” of the EU agricultural model.

In addition, warned that in the face of a crisis like the current one, European agricultural products must be “protected” and promoted with conviction, both consumers and producers. Like this, He stressed that “summer is the perfect season to eat more fruits and vegetables”.

World Health Organization (WHO) recommends a daily consumption of at least 400 grams of fruits and vegetables.