Agroaldea
Plátano de Canarias has won the Gold Chupete award for the best promotion for its 'Magic Alarm Clock' campaign.
This award is one of those awarded at the XI El Chupete International and Independent Children's Communication Festival, whose purpose is to award each year the best creative works with values aimed at children and aims to raise awareness among advertisers, agencies, media and education professionals on the importance of communication in this segment of the population.
The promotional campaign 'Magic Alarm Clock' of Plátano de Canarias was carried out during the past Christmas holidays and it featured an alarm clock with an alarm that only children could hear, so that they could use it on Twelfth Night and be the first to get up to see their gifts.
In addition to the campaign, a contest was activated through social networks to obtain the original alarm clock.
The awards ceremony of the El Chupete International and Independent Children's Communication Festival, whose Honorary President is Queen Leticia, took place last week in Madrid in an act that was attended and supported by the most important associations in the sector.
In addition to rewarding the best creative ideas, in near 20 categories, the festival represents a benchmark for the latest trends in the field of marketing and children's communication, in addition to becoming a point of social and economic reflection.
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