Companies associated with FEDEX and ACETO attend the Berlin Fair to further open markets and consolidate existing.
The sector of tomato and cucumber Canary grouped into two provincial associations, FEDEX y ACETO, again attend the fair of fruits and vegetables most important in Europe that takes place in Berlin, Fruit Logistica, and this year celebrates its 25 issue between 8 and the 10 February.
FEDEX and ACETO have a stand where tomatoes and cucumbers produced in the Canary Islands with goals will be discussed continue working for the international promotion, consolidation and search marketing lines. At the same time it is aware of the possibility of entering new markets at the fair, such as northern and eastern Europe.
The President of FEDEX, Jose Juan Bonny, He has expressed the importance of being present at this event worldwide, not only because of the impact of promotion, but the trade relations that take place during the celebration of the Fair.
FEDEX and ACETO both made a considerable effort by the invaluable help of the public company attached to the Ministry of Economy, Industry, Trade and Knowledge of the Government of Canarias, PROEXCA, allows participation in this important event, Bonny says. Uncertainty Brexit process is a matter of great concern to producers canaries.
According to producer associations, the search for alternative markets is vital to ensure the continued growth of this sector, Bonny points, "And a perfect platform to reach these new markets is the presence in national and international fairs".
For the president of FEDEX, the canary industry has a product "sustainable, environmentally, with a mark of lacking other, and that is still appreciated and demanded by the European customer ".
The hall 11 the fair will host the stand B-023D ACETO FEDEX and will feature the official visit of the Minister of Agriculture of the Government of the Canary Islands, Narvay Quintero and Deputy Minister of Primary Sector, Abel Morales.
In addition, in the course of the show the results of the promotional campaign being carried out in Sweden and Norway with the support of PROEXCA be presented.
Finally José Juan Bonny has advanced FEDEX ACETO also maintain contacts with their counterparts in France and Italy for the forthcoming meeting of the Contact Group Tomato Hispano-Franco-Italian. He has also thanked the support of the institutions that make the industry "go to Berlin with high confidence".
According to the organization of the Fair, the number of exhibitors who will be present at this 25 edition of the fair is over 2.800, which gives an idea of the important competition in this sector.
Last year they went through this fair 70.000 visitors 138 countries, making it the world's largest industry platform, in which they are represented the entire value chain, what constitutes an opportunity for a business forum and trade agreements that allow fruit to carry the Canary new destinations.
At Fruit Logistica 2017 also it will have special prominence what is called 'Clean Eating' or interest in healthy food, gaining weight in European markets, and is a niche opportunities.