coaglalagunaIN ADDITION TO CONTRIBUTING TO PROMOTING HEALTHIER EATING, IT INTENDS TO PROMOTE THE GROWTH OF THE MUNICIPALITY'S PRIMARY SECTOR.

The recently presented guide is called 'Direct sale of agricultural and livestock products from La Laguna' to improve the marketing of local products.The mayor of La Laguna, Fernando Clavijo, who was accompanied by the insular secretary of the COAG, Michael Lopez, explained that “COAG Canarias has been collaborating with the La Laguna City Council for several years to promote agricultural activity in the municipality and since the work carried out in an initial diagnosis.

In this study, “Strategies to adopt for the conversion to a more sustainable agricultural sector in La Laguna”, It was realized that the two large “areas” that had to be addressed if the sector in the municipality was to be given a boost were, on the one hand the boost to production, and on the other hand, “improving marketing”.

Clavijo highlighted that the first of these two areas was addressed through the project “Reconversion to a more sustainable agricultural sector in La Laguna”, where important work was done to reduce farmers' production costs through the reuse of surplus livestock by-products on farms".

The second “we are working on initiatives like this guide, whose objective is to constitute a reference tool for all those consumers who wish to purchase fresh food (fruits, vegetables, meat, eggs, cheese, among others) produced in the municipality of La Laguna, directly to the farmers and ranchers who have produced them”.

On the other hand, the insular secretary of the COAG, He highlighted that “if there is an idea that defines the relationship and joint work developed by the La Laguna City Council and COAG-Canarias in recent years, it is the commitment to the sustainability of the municipality's agricultural sector.”.

According to Lopez, This commitment to sustainability has been addressed from the field of production “with lines of work aimed at reorienting crops and production units towards systems that are more compatible with the environment.”. With this, “many producers were able to modify their management of the farm and crops through training in techniques for the use and valorization of manure and slurry.”, he explained.

Like this, He explained that “it has been committed to commercialization as a second line of work, precisely through this guide that promotes the direct sale by farmers and ranchers of the municipality of what they produce and in it the advantages of consuming a local product directly are conveyed to the consumer.".

To carry out the work it has been necessary to do meticulous work that has included the identification of the points of sale in the municipality that mainly offer fresh products. (meat, vegetables, fruits…) produced in La Laguna.

After visiting them and collecting information, The guide was created and is in paper format., but that also uses new technologies in its use, for example, establishes a QR code to facilitate the location of each point of sale through the GPS navigator of smartphones.

This is an open guide, in the sense that not all producers who make direct sales have been included. This document is a first step in what is expected to be continuous work to promote this type of commercial exchanges..

Any farmer or rancher who has a minimum infrastructure to be able to directly sell their products may contact COAG Canarias or the La Laguna City Council to appear in subsequent editions or campaigns..

With this guide, is expected, in addition to contributing to promoting healthier eating in the municipality, promote the growth of the lagoon agricultural and livestock sectors.