Agroaldea
The financial institution goes, one more year, the Fruit Logistica Berlin to advise and assist in the commercial management of the companies in the primary export sector.
Cajamar Caja Rural Canarias, represented by the Regional Director, Sergio Perez accompanied cooperatives and companies in the food industry canario during the celebration of the edition 2016 of Fruit Logistica, the international fair of fruits and vegetables most important.
The regional director was present at the booth of FEDEX - ACETO collaborating and advising on trade relations Canarian companies who traveled to Berlin.
With Sergio Perez also approached the stand the general director of Cajamar Caja Rural, Jose Luis Heredia Celdran, and the director of business, Bartolomé Zurano widowhood.
The staff of Cajamar Caja Rural conversed with industry representatives, as well as leading the delegation at the event PROEXCA conducting an analysis and assessment of the current season and future prospects.
The meeting maintained, Heredia entourage moved to the Canary Islands the commitment of the entity for the sector as well as support and advice whenever necessary.
The group presented the new corporate symbol, which now becomes the common denominator of all entities of Grupo Cooperativo Cajamar. Is formed by "People", They are projecting the rationale, the principles and values of the cooperative banking worldwide.
A graphical icon representing the partners, Group customers and professionals, the three pillars of a model of social banking made by people for people.
With this new image, the Cajamar Group claims the role of cooperative banks and wants its partners and customers, and society in general, visualize the human and social factor that gives meaning to cooperative credit, and is the strategic element and the main competitive advantage and identifies the difference.
The implementation process of the new image last January began coinciding with the start of the new year, and in the coming months, phased, They will be updated different media and communication channels.
At last, the regional director joined Andalusia from the agri-food business of Cajamar Division responsible for, Murcia, Valencian Community and Catalonia that, at the same time, They participated in various events that developed in the framework of the fair.