In the first phase of the cooperative cultivate Village 3 hectares of tomato pear to fill a mini GreenCO.
COAGRISAN begins a new foray into the tomato sector appetizer, to spend next season three hectares for growing mini plum tomato on a wide range of varieties.
The initiative comes from the commercial agreement with the Dutch company leader in the sector of 'snack vegetables', Greenco. In the ten years that just turned this Dutch group, Greenco has positioned itself as the first and biggest producer and packager of vegetable snacks in your country.
Greenco has chosen the cooperative Coagrisan the seriousness and proven quality of its tomatoes in the European market, He highlights the director Greenco, Auke Smit, who adds that his company needs this product for the season that is not produced in the Netherlands.
President Coagrisan, Juan José de el Pino, He noted that this initiative represents a new challenge for the cooperative, because it is a specialty tomato, although we produce in our R & D + i, We have not marketed.
However, Del Pino stresses that this is a great opportunity to continue to expand production in the European market, in a sector that increasingly is on the rise and we got first hand operator, such as GreenCO.
For this next season and in order to study the behavior of these varieties, CEO Coagrisan, Jacinto Godoy, He explained that they will allocate three hectares of the cooperative, they will monitor to obtain the necessary indicators to reap a good product.
Auke Smit explains that the philosophy of Greenco is based on growth and innovation. This is reflected both in culture, the production, packaging and marketing approach. How to present the concept of 'vegetable snacks' on the market, They have been widely praised nationally and internationally and highlighted as major breakthrough in the field of marketing of fruits and vegetables.
The last edition of Fruit Logistica in Berlin, He called Greenco in the top five of the best tomato producers in the world. Great recognition and encouragement to continue on the line that we have set, says Smit.
The chief operating GreenCO, René Zwinkels, he discussed with the technical team of Coagrisan the details of the proposed crop varieties, and the methodology to be used in the different stages of cultivation and harvesting.
The group responsible for Fortuna Continental, Marco and Gert Jan Slobbe, will be responsible for the development of the commercial part, assuming also facing a new challenge with great enthusiasm and optimism.
Both Coagrisan as Greenco and Fortuna confident that the initiative contribution good results allow to continue and expand production, to the growing demand of a market that opted for the vegetable sector 'snacks'.