THE MILL GOFIO MOLINETA, IN THE LAGOON, SELLS ITS GOFIO IN THE UNITED STATES, EUROPE AND, THE LETTERS, JAPAN.

In the year 1866 La Molineta mill began to grind the gofio that would give fame on the island, through generations, a product is considered gourmet, So what, the great-grandson of the founder, José Luis García, He has managed to place half the world.

José Luis García grew up in La Molineta, but the first time I went to work only intended to stay three months helping his father. Today the company is still family, he is front and strives to innovate ways to perpetuate the Canarian culture and export outside the Archipelago.

Five years ago got his gofio will be sold in US supermarkets and makes three delved in Germany. Your next destination: Japan. Garcia acknowledges that surely can not be Molineta in all countries, but the Internet has allowed itself to reach all countries. Thanks to online sales, La Molineta gofio eat breakfast today in many European cities. Shipping only takes three days to reach.

José Luis states that are key to their success in their studies and have lived outside Spain, This allowed him to have another view of things and soon knew to take advantage of globalization. Then, with the help of the internationalization program of the Ministry of Economy and Competitiveness, ICEX Next, and auditing Group Plan B, still taking small steps that are turning the gofio of La Molineta in a gourmet product outside the Islands.

en EE.UU. the company already has a 30 outlets and is licensed to sell all over the US territory, from Alaska to Puerto Rico. In a month, Americans, which almost always choose wheat gofio- you can buy from 500 and 1.000 kilos.

A Germany Molineta came with a great advantage: Germans are great lovers of bread. In Spain La Molineta sold in the 99% of the autonomous communities through internet. Your preferred customers are in Barcelona, Madrid and the Mediterranean coast.

Each time the company enters a new market performs a detailed study to determine the public and the chances of success. Their goal is not to sell a lot, Only a select product offering in many parts of the world.

Among its rules to achieve a single product does not support GM cereals, makes a strict selection of the product and has a varied menu -For babies gofios, athletes or celíacos-.

La Molineta has taken the final leap to trade on line. Long they are working with the firm Plan B Group (with website www.planbgroup.es), dedicated, among other services, making plans for internationalization. Thanks to them, the company of José Luis will be released soon a complete website that will be available in four languages, among them, the Japanese (will be in www.gofiolamolineta.es). In addition, will include recipes and activities carried out.