ALSO INCLUDES INFORMATION ON AGRO-TOURISM, DIRECT MARKETING OF PRODUCTS AND A SECTION AIMED AT CHILDREN.

The Ministry of agriculture, Food and environment, has launched the website "Welcome to field" http://www.bienvenidosalcampo.com, with the objective of bringing the agri-food sector to society and consumers, In addition to enhancing the professionalism of its operators the value and show the quality of their products.

Through this portal consumers can learn first-hand the daily life of farms and farmers work, activities that develop the agri-food industries, as well as the activity of distribution companies.

In its launch, the portal will be devoted solely to the dairy sector, but in the coming months is to expand with content relating to other agri-food sectors. It constitutes, Therefore, an instrument complementary to the measures that the Department is promoting and developing to support the dairy sector and other branches of agricultural activity, livestock and food.

In order to generate a greater interest in the rural world and its activity, for the first time it has met in a single web portal information on agents beyond the production and food processing, They offer other complementary activities, it located next to farms, as agrotourism (including both the accommodation, as the gastronomic offer) or direct marketing of products.

Given that it's a collaborative portal, all the actors that make up the agri-food chain and who want to participate in the initiative can incorporate to it those contents that allow you to show your work, for which only they have to contact the web administrator.

So in a simple and direct way, using videos, photographs or documents, they can explain its activity to a population that consumes their products, but mostly unknown road that these run through the field to the table and the reality and complexity of production processes.

To facilitate the search for information concerning participating agents, also been geo-referenced and distributed regionally on a map holdings and other content, for each geographical areas, that also will be available news of interest and information on how to visit those farms or industries that allow access to their facilities.

The site includes also different information to learn about issues of interest or question curious about breeding livestock or the production and processing of dairy products.

Also to give to know the agro-food activity to children has been enabled a specific section that brings together the initiatives aimed at young audiences.