Agroaldea
COAGRISAN WAS PRESENT AT THE EDITION OF FRUIT LOGISTICA 2012 HELD IN BERLIN.
like every year, at the beginning of February, The world of fruits and vegetables has its appointment in Germany at the largest world show. And the village tomato traveled there to promote and measure its health against its competitors.. The note, outstanding.
The figures give a clear dimension of the event that was attended by more than 56.000 visitors 134 countries to know the products of 2.550 exhibitors 83 countries, Italy being the country with the most exhibitors, 461, followed by Spain with 274 exhibitors.
The president of COAGRISÁN, Juan José de el Pino, declared that on the two days of the Fair the activity is very frenetic since, parallel to the exhibition, conferences take place, contacts and business agreements, the presentation of new developments and the forums and debates that complement the Fruit Logistica program.
On this occasion the tomato from La Aldea, in addition to shivering from the cold with the near -10ºC reached in Berlin, has been at the level of its most direct competitors, improving customer appreciation, Del Pino explained..
For his part, the director of COAGRISÁN, Jacinto Godoy, recognized the excellence of the productions that have been presented 
in this edition. However, COAGRISÁN fruit continues with the increase in demand from new customers, those who the Cooperative cannot satisfy due to lack of fruit, Godoy acknowledged.
Both Del Pino and Godoy agreed on the positioning of the Cooperative, which continues to be at the forefront, as demonstrated by the results obtained in this global showcase, which must be followed very closely to adapt productions to a more demanding consumer.
In this sense, aspects such as presentation and packaging, packaging, and continue advancing in integrated production towards organic, These are some of the challenges that COAGRISÁN must face in the coming years, to continue positioning its productions among the first on the continent.
One of the issues that focused the debate during the Fair was the foreseeable approval of the new trade agreement with Morocco that will take place this Thursday in the European Parliament. At last, Spain has been left alone in its frontal rejection of the ratification of this agreement.
However, The president and director of COAGRISÁN pointed out the importance of continuing to maintain the quality of productions and seriousness in dealing with the client, keys that have been decisive in the success of the Cooperative. The European consumer, despite the crisis, demands quality and commitment to production and in that - Godoy stated- we are still pioneers.
At the '31 Fresh Products Forum, Fruits and vegetables’ The central theme was 'Supply 2020'. The supply of quality fruits and vegetables was discussed, what do I know with
will become one of the most important challenges for Europe in the coming decade.
In an unstoppable increase in the world's global population, production will be led to redistribution, At the same time, the role played by the classic fruit and vegetable distributor will also be affected.. The keys focused on how producer organizations and marketing companies will have to position themselves and what consequences global demographic development and the continued expansion of markets as powerful as Russia will have., Middle East or Asia
on supplies and supply flows.
COAGRISÁN returns to La Aldea with the taste of a job well done, but with the list of tasks to continue being at the forefront of the sector at a national level and position itself in the select club of central European producers..