In one of every four Spanish households consume organic food.

THE MAYOR SAYS HEALTH CONCERN FOR INCREASING DEMAND FOR THESE PRODUCTS.

According to the result of a study by the MARM, organic food already in the quarter of Spanish households. Consumers of these households recognize the identifying labels of these products, They know exactly what is an organic product and consumes at least once a month.
However, only a third of the Spanish population recognizes the label on the organic product, being significantly important that lack of knowledge about the new European logo for organic food.

According to the results obtained, the consumption of organic products is concentrated mainly in categories such as fruits and fresh vegetables, they are the way buyers to access this market.

The study also noted as the main reason for buying organic products for health concerns. Among green consumers, whose average age is 40 years, live in households of four and have children under 12 years, They have identified four conceptual groups, according attitudes to issues related to the environment, ecology and health.

Like this, the most important group of consumers called "convinced", with a 32%, advocates green consumption and sustainable. Followed by the group of "desimplicados", with a 26%, consuming organic food for fashion effect. Then the group of "environmental" is, with a 21%, They are showing great sensitivity to the environment and are willing to try new products.

And finally there is the group that the study identifies as "health-conscious", mostly women seeking personal care through an organic food and physical exercise.

At last, The study indicates that there is still great potential for organic products, as interviewees show a greater awareness of sustainable consumption trends and are more willing to increase their consumption.