FRUIT ATTRACTION HAS BECOME THE MEETING POINT FOR PROFESSIONALS FROM THE FIVE CONTINENTS.

Organized by IFEMA and FEPEX, will celebrate its fifth edition starting tomorrow, Wednesday 16 October, until friday 18 October, in the pavilions 5, 7 and 9 from Madrid Fair, with the participation of 670 exhibiting companies and 21.000 square meters of exhibition.

Of the 670 exhibitors, production records, Once again, the segment with the greatest representation since it means the 70% the offer of this event which also features an important weight the auxiliary industry, with a 29%.

The main autonomous communities producing fruits and vegetables: Andalusia, Murcia, Valencian Community, Estremadura, Aragon, Catalonia, La Rioja, Navarra, Castilla y León, Castilla - La Mancha, among others, will be present, Another edition.

This confirms Fruit Attraction as a privileged business and information platform that offers visitors the opportunity to learn, at the right time and in the right place, the greatest diversity of content, cutting-edge products and the most innovative systems in this industry.

Also, Fruit Attraction has established itself as one of the most solid international references, especially at European level. In this sense, It is worth noting the participation of companies from Argentina, Belgium, Brazil, France, Italy, Netherlands, Portugal, United Kingdom, and China. In addition, Chile is present for the first time, Poland, Sweden, Türkiye, Venezuela, Canada and Peru.

Completing the commercial activity and in parallel, a complete program of technical conferences is developed that on this occasion will delve into aspects such as technology, innovation and marketing.

Among these conferences that are part of Fruit Forum, destaca Stone Fruit Attraction, which organized by FEPEX aims to highlight the production of Spanish stone fruit, highlighting some messages such as the diversity and variety of the offer, that allow Spain to be the only country in the northern hemisphere capable of supplying for eight months (from April to November), to all international markets.

The day, to be held the day 17 October, will feature presentations by two world experts in stone fruit, Carlos H. Crisosto, from the University of Davis, California, and Juan Carlos Zoffoli, from the Catholic University of Chile, who will analyze the latest developments in terms of varieties and post-harvest techniques.

Fruit Attraction also hosts a day on prepared fruits and vegetables, titled “Trends and Innovation in the marketing of prepared fruits and vegetables in the United States and Europe”, to be held the day 18 October and will also host “Constitution of the Spanish Potato Forum” the day 17 October, to the 19 hours.

This forum aims to create a meeting point for all the links that make up the value chain and agree on proposals that contribute to the sustainability of production and the set of economic activities linked to the potato sector..

Other conferences and round tables will also be held, as the II Fruit Day Retail, from the hand of Alimarket; the Connect Day “A new scenario for fruits and vegetables”, offered by Mercados magazine, among others.

Coinciding with the fair, notable events in the fruit and vegetable sector will also be held, such as the Global Gap tour Event. 2013 Spain, which will be held one day before the fair, the day 15 October, also at IFEMA or the Eighth International Conference of Fruit and Vegetable Producer Organizations, ICOP 2013.

The Innova Catwalk is a space dedicated to highlighting the latest product developments, varieties or brands that offer exhibitors scoop the fruit and vegetable market, during the three days of fair.

Located in the pavilion 5 of the Madrid Fair, This area exposes a total of 40 innovative products proposed by participants, which highlights the capacity of Fruit Attraction as the best setting where you can discover the most innovative proposals.

The new project of this edition,”B2BFruit New Markets”, It is a space for exhibitors whose objective is to arrange interviews between them and buyers from new markets., this time Brazil, South Africa, Russia and the Arab Emirates.

After the good reception of previous editions, Fruit Fusion,”From the garden to the table” vuelve a representar el espacio gastronómico, diseñado en colaboración con el Ministerio de Agricultura, Alimentación y Medio Ambiente y Madridfusión, con atractivas demostraciones y showcooking con los mejores cocineros del país. Una plataforma única de promoción de los productos de la huerta ante el canal internacional para subrayar la calidad y promover la excelencia de estos alimentos, así como las infinitas posibilidades de presentación y consumo que ofrecen dentro del canal Horeca.

Entre otras actividades, Fruit Fusion acoge la III edición del Premio Mejor Plato Vegetal del Año, para el que se han seleccionados diez cocineros con su receta más exquisita elaborada con productos hortofrutícolas, which will be evaluated by a jury made up of a group of press specialized in gastronomy.