Agroaldea
According to official data, the market share of the banana in Spain moved between the 36% and the 47% He accumulated from January to October 2016.
Bad times, the current ones, for Canary bananas. News returning the Spanish mainland and Balearic market on the struggle for demand among the island fruit and banana, again moving little optimism to local growers and marketers, something that already is becoming the norm in recent years.
According to the latest official data released and analyzed by economist Juan S. Nut (Statistics from the Customs and Excise Tax Agency) in its blog banana leaves, the market share of the banana in Spain (Canary does not enter this offer) He moved between 36% and the 47% He accumulated from January to October this year.
As explained in the aforementioned specialist, within that bracket it is reasonable to think that the actual percentage was closer to the latter figure, the 47%, that the first, especially because most re-exports of fruit from Spain to Portugal typically Canarian banana, no banana. In the same period last year, 2015, these variables had lower margins, of the 30 and 44%.
For the same analysis stage, the accumulated until October (the latest available records this year), it is detected that Spanish consumers (regardless of what happens in the Canary Islands) They have had at their disposal a 496.214 tons, 82.093 more than last year in the same period, representing the 19,8% increase.
That figure 496.214 tons is the highest in equity until October, at least from 2009. If you have sent from the Archipelago 27.225 tonnes more than in the previous year (+9,4%), banana import has increased 51.691 tons (+28,2%). However, re-exports have fallen into a 3.176 tons (-5,3%).
Regarding the October 2016, I must say that were sent from the Canary Islands 28.688 tons Spanish mainland and Balearic market, while from Africa and Latin America came about 23.946 (offer banana). As re-exports (Fruit output entering the Peninsula especially Portugal) They were of a 4.680 tons, the available supply stood apparent around 47.953 tons last October.
If this absolute record is compared with September, banana volumes arrived from the Canaries down the 19,8%, imports were up 3,6% and re-exports plummeted 41%; thus, the available supply was apparent 5,8% lower in October than in September of the same year.
With volumes above, it is concluded that the market share of imported banana moved last October from a minimum of 40% and a maximum of 50%. It is considered that the share of the banana was closer to the second end of the range (50%) that the first, mainly because the 83% of re-exports to Portugal was Canarian fruit not find an opening in Spain.
The other analytical formulas
There are other methods to approximate market share of imported banana market in the Spanish Peninsula and the Balearic Islands. At the time of analysis by John S. Nut (23 last December), data were only available Panel household consumption Ministry of Agriculture until February 2016.
In this case, if consumption in the Canary Islands is discounted and considered that all local banana shipments were marketed in Spanish territory, the market share of the banana would have been 32% in January and 24% in February, between six and nine percentage points less than the minimum calculated by the method of balances and according to Customs figures.
However, if we resort to this means of analysis should take into account that it is assumed that everything is re-exported to Portugal banana consumption and also not being done in the Horeca channel is included.
Asprocan, which brings together six organizations banana producers (UP) Islands, It has been reported in several press releases that share volume in Spanish homes, according to data provided by Kantar Worldpanel, It is including the Canary Islands but excludes the Horeca channel, It is for local fruit, Until the week 40, of the 75%, with the rest for the banana, the 25%.