app_venta_directa_agricultores_y_ganaderos_La_Laguna_(2)Called 'Direct Selling La Laguna’ and available on Google Play and App Store, detailing where and how to purchase fresh produce from farmers in La Laguna, Tenerife.

The mayor and the president of COAG consider the initiative on the field lagunero consumers and will provide a boost to the primary sector.

The mayor of La Laguna, Fernando Clavijo, and the president of the Coordinator of Organizations of Farmers and Ranchers Canary Islands (COAG), Rafael Hernández, They have presented the launch of a free computer application, available to all citizens, to facilitate the direct sale of agricultural products and local farmers, as a measure of momentum to the primary sector in the municipality.

This is an application available on the download platforms Android (Google Play) and Apple (App Store), with the name of 'direct sale La Laguna', through which all users and locations offering direct sale of fresh products lagunero field will be presenting, dealing directly with their own farmers and producers winners.

Computer application in such places where fresh food can be purchased directly outlined, I eat fruits, vegetables, meats, eggs, cheese or wine, among others, as can be Farmers Markets where producers are present laguneros, farms or farms, cooperatives, nursery of flowers and plants, warehouses or other outlets.

In addition to the exact address, contact form and map location point of sale in question, users can read a short description of the producer and know its main products. Currently there are about 70 establishments included in the application.

In addition, the app is open character, i.e., It allows the possibility that users indicate other direct sales outlets not covered, which they could be included after the relevant checks by technicians COAG.

Also, in the same line, any farmer or rancher interested in offering their production may contact agrarian organization itself or the municipal area of ​​Rural Development.

This software application is a new step in the conversion project towards a more sustainable production model of the primary sector of the municipality, driven by COAG and the marsh Hall, which among other objectives aims to improve the marketing of local production. It is recalled that, in this line, earlier this year published a guide on paper with similar content to now collected in the app.