Southeastern companies join forces to improve marketing.

PARA ELLO HAN CREADO LA COOPERATIVA INNOVADORA DEL SURESTE DE GRAN CANARIA.

La idea venía de atrás. Las direcciones de las cooperativas productoras de tomates Yeoward, Colican y Counaga del Sureste de la isla, iniciaron un proceso de negociaciones para plantearse posibles fusiones, alianzas o estrategias para mejorar la producción y la comercialización de sus productos.
At last, se ha traducido en la creación de la Cooperativa Innovadora del Sureste de Gran Canaria que, además de las tres cooperativas mencionadas, cuenta con la adhesión de la empresa Framape. La iniciativa también contó con el apoyo del Ayuntamiento de Santa Lucía de Tirajana.

El Sureste ya sólo tiene las cooperativas Yeoward, Colican y Counaga, que producen unos doce millones de kilos de tomate. The La Orilla cooperatives were left behind, Monblancdoc and San Rafael de Vecindario, this being the last one that closed last summer. Most of its partners joined existing ones or have established themselves on their own..

Those responsible for the initiative have agreed to highlight the importance of the agreement, to which they hope that more and more farmers will join. Not only will it contribute to obtaining more performance from marketing, but from the same production, they assured.

After a decade suffering the effects of different pests and diseases, Crops in the Southeast have stopped suffering from them due to the closure of greenhouses and the application of biological control.. However, To be competitive it is also essential to increase performance and reduce costs and here the union of producers has a lot to do with it., they affirmed.