Agroaldea
Gabaceras, Canary banana grown in the islands of La Palma, El Hierro and Tenerife, receives for the third time the only quality certification in the taste of the food sector.
La Marca de plátanos Gabaceras, Europlátano produced by S.A., He has been recognized by consumers with Taste of the Year award 2017. This is the third time that the Organization of Banana Producers stands out with this certification, the one that give consumers according to the taste of the products. This prestigious recognition is awarded by consumolab, specializing in consumer behavior center.
In this case, It has also stressed sustainability and food quality Banana de Canarias, in its commitment to ecological line, biological and organic supply the Bio range Gabaceras. The awards ceremony was held in Valencia, which brought together the most important companies in the food sector.
The brand has received Gabaceras Taste of the Year award 2014, 2016 and 2017, reflecting, in the words of manager Europlátano, Luis Antonio Brito, "The recognition of the efforts, work and dedication of all the human capital of Europlátano, from producers and staff to our fruit bowls and wholesalers, who turn every day to reach the highest level of excellence in our bananas ".
Luis Antonio Brito highlights the importance of consumer opinion to the Organization of Banana Producers. "We want to ensure that when you buy Gabaceras banana", highlights, "It is becoming a product with a taste, texture and durability unmatched and guaranteed ". Europlátano has focused its strategy based on consolidating the brand Gabaceras thanks to quality standards of production, but also it is a banana occurs in La Palma, El Hierro and Tenerife.
The OPP has in these Canary Islands packaging for fruit grown by local producers. In fact, el sabor de Gabaceras, it has been recognized, It is achieved through the traditional Canarian method used by growers for cultivation. This is the main feature that the difference in the market. To this is joined by innovation and packaging facilities, that guarantee supply store.
As part of the strategy of strengthening the quality of taste, Europlátano organized in November in La Palma Gabaceras the II Forum. With it we were able to see first hand impressions of the leading wholesalers in the country, those who were shown the process of banana Gabaceras, from cultivation to packaging. Throughout this year's promotional activities will be intensified Gabaceras.
Europlátano has also been present in Madrid with its brands Gabaceras and Canary Gold at the International Fair of Fruits and Vegetables, the Fruit Attraction 2016. There he was part of the stand of Bargosa Fruit Company. The Taste of the Year Awards 2017, 2016 and 2014 join the Global Gap certification, Food Plus GmbH granted, non-profit organization that develops standards for certification processes for obtaining primary sector products worldwide organization. Equally, the Gabaceras brand has been recognized as Integrated Production, with the quality seal awarded by the National Accreditation (ENAC), and the Seal of Organic Agriculture in the European Union.