Agroaldea
The Minister of agriculture, John stearic, participated in the sector meeting with the Minister of Agriculture of the Government of the Canary Islands, Narvay Quintero, in the meeting with the ambassador of Spain in Germany and attended several meetings with clients and operators.
The Minister of Agriculture of the Cabildo of Fuerteventura, John stearic, The largest Fruit and Vegetable Fair in the world has moved to Berlin, Fruit Logistica 2016, which ends today, supporting the Canary Island tomato export sector in the 130
The Provincial Federation of associations of exporters of horticultural products of Las Palmas, FEDEX, and the Provincial Association of growers - exporters of tomatoes from Tenerife, ACETO, with the participation of the Canary Islands Society for Economic Development, S.A., PROEXCA and the collaboration of Cabildo de Fuerteventura, have developed an intense agenda of commercial meetings at Fruit Logística 2016, with the aim of increasing its exports of fruits and vegetables and diversifying the destinations of the Canarian tomato.
“The dimension of this event, both exhibitors and participants, it's huge. The 130 "Years of activity of the Canarian tomato differentiate the product and I have been able to verify in the different meetings that it enjoys great prestige", Estarico pointed out.
the counselor received recognition from the president of FEDEX – ACETO, Jose Juan Bonny, for their support to the sector and their collaboration with the 130 Anniversary of the Canarian tomato highlighting the activity that the Majorera institution has been carrying out in favor of this sector.
On the second day, The FEDEX ACETO stand was visited by the Minister of Agriculture, Livestock and Fisheries of the Government of the Canary Islands, Narvay Quintero, and the CEO of GMR, Juan Antonio Alonso, who accompanied by the director of promotion and external network of PROEXCA, Pedro Monzon, They have held numerous meetings with the sector, the counselor of Fuerteventura, clients and marketers.
The sector released a preview of the results of the campaign to promote the Canarian tomato in Sweden, a market that continues with an upward projection, whose objective is to build loyalty among the Swedish consumer and which is offering very significant figures.
This campaign has had the collaboration of the Cabildo de Fuerteventura that has also benefited from the double promotion, the tomato and its beaches. Estarico learned about the progress of the impact that the promotion is having that ends the next day 20 February.
In addition, The stand was attended by the Spanish ambassador to Germany, Pablo García-Berdoy Cerezo, who congratulated the sector on the anniversary and spoke with the director and president of FEDEX, to those offered by the embassy to celebrate the institutional events of the Canary Islands in future editions in order to support Canarian exporters.
The catering offered to clients, operators and commercial agents also promote the gastronomy and products of the Canary Islands. among the wines, tomatoes and cucumbers and oils, Majorero cheese also had a notable place.
The figures of this edition, before finishing, suggest that they will surpass the previous ones since the increase in exhibitors has been 20%, 2.700 exhibitors 86 countries and has an influx of more than 65.000 visitors from more than 138 countries.
The offer of products and services in this event covers all sectors that participate in the value chain of the fruit and vegetable market., from the production of fresh, to major service companies, passing through distribution companies, marketing, packaging and transportation, as well as fourth and fifth range products.
The sector wanted to highlight the differential fact of 130 Anniversary over other competitors, not only for excellence and product quality, but for being the pioneers in Europe and lead 130 years of activity, experience and constant improvement are the guarantee of success.
The activity maintains a surface of 710 hectares on the islands and employs about ten thousand people between direct and indirect jobs. Until the end of January, Canarian tomato exports from the two provinces amount to a total of 30.840 tons; 5.671 tons more through the province of Las Palmas and 1.775 tons less for the province of Santa Cruz de Tenerife than on the same date of the previous campaign (2014/2015).