THE BUSINESS MODEL, CUTTING-EDGE CROPS AND R&D&I FACILITIES, IT WAS THE MOST HIGHLIGHT.

The new General Director of Caja Rural Canarias, Sergio Pérez García, accompanied by the Head of the Agri-Food Unit, Angel Granados López and the Director of the La Aldea office, Antonio Ojeda Falcon, They visited the facilities and crops of the COAGRISÁN Agricultural Cooperative, where they held an informative meeting with its president and the Governing Board.

The Management and governing bodies of COAGRISÁN, within your communication and management strategy, after issuing an invitation to the new General Director of Caja Rural Canarias, They received a visit from him in order to get to know the leading company in the Canary Islands export tomato sector., and know where and in what the credits subscribed to by the cooperative and its members with this entity are invested..

In his speech, Sergio Pérez pointed out that the crisis has led to the primary sector being observed as a potential source of employment and wealth generation.. This is what they have understood from the entity he directs in the Canary Islands, which opted for the creation of a specific area for the sector..

Pérez García highlighted the important role they play as a financial entity to be alongside those companies that, They not only bet on modernization and professionalization, but they work every day to improve their market strategy. “It is a pleasure to find initiatives like COAGRISÁN that are committed to lines of Research, Development and Innovation, in competitive and complicated markets. For this reason, Between other reasons, Caja Rural is at your side and this is the strategy that public administrations also have to join.”, declared the Director General.

On the other hand, the president of COAGRISÁN, Juan José del Pino, explained that those who work on modernization and constant adaptation at any time and circumstance, They don't do it thinking about failure, rather bringing initiative and value to your product. Like this, Del Pino reported that COAGRISÁN is the Canary Islands export tomato company that sells the most fruit in Scandinavia, between the months of October and April, for eight years.

Sergio Pérez explained, on the sector's medium-long-term prospects, that we are increasingly witnessing a globalized market, that tends towards even greater globalization, so improvement in efficiency and production will be the valid recipe, for both COAGRISÁN and Caja Rural. Those who are left behind in these aspects, the market will be responsible for expelling them naturally. Also, It is equally important to gain dimension and invest in improving efficiency to survive in the face of all the competitions that arise., added the Director General.