Agroaldea
The promotional action will take place in Stockholm's main shopping center on the two busiest weekends in the month of December.. The Provincial Federation of associations of exporters of horticultural products of Las Palmas, FEDEX and the Provincial Association of Harvesters - Exporters of tomatoes Tenerife, ACETO, together with ICEX España Exportación e Inversiones and in collaboration with the Gran Canaria Tourist Board, they carry out a campaign to promote the Canary Islands Tomato in Stockholm, Sweden.
The promotional action will be carried out on two consecutive weekends in the month of December with the highest commercial attendance., the days 5, 6 and 7 and the days 12, 13 and 14 and will take place in one of the largest shopping centers in Stockholm, the “Kista Galleria” which has an influx of visitors from 60.000 people/day.
[quote]The Scandinavian and Swedish markets in particular, It is one of the main destinations for the Canary Islands Tomato that has been growing exponentially in recent years.[/quote]
The President of FEDEX, Jose Juan Bonny, explained that this promotion aims to consolidate and build loyalty in this market at a time marked by the delicate situation of the sector., the effects of the Russian veto and in which competition is very strong.
With the slogan “Sun-ripened tomatoes from the Canary Islands”, the promotion will consist of placing a stand in the “Kista Galleria” shopping center in Stockholm and attendees will be given small bags containing tomatoes accompanied by promotional documentation..
In this shopping center there is one of the ICA group supermarkets that buys a very significant volume of Tomato de Canarias and that also collaborates in the campaign with the logistics of storage and refrigeration of the fruit..
In addition, all those who collect or are given the promotional bag, will be able to participate in a draw for a trip to Gran Canaria for a value of 20.000 Swedish crowns that it contributes and is a courtesy of the Gran Canaria Tourist Board.
To do this, Participants must take a photo of how they use Canarian Tomatoes and upload it to the social networks Instagram or Facebook with the hashtag solmognatomater and name @visitgrancanaria_swe. The winner will be announced next week. 16 of December.
The promotional material offers information about the Canary Islands Tomato that differs from its competitors by being “ripened in the sun of the Canary Islands.”. Preserve the flavors of summer. Now is tomato harvest time in the Canary Islands. Here the tomatoes ripen naturally under the sun.”
In addition, It is explained that the excellent quality and warm flavor are achieved because the tomatoes can ripen slowly on the plant, grow with the care and greatest professionalism of farmers who achieve tomatoes with extraordinary organoleptic qualities.
The promotion also reports that from the Canary Islands “freshly harvested, high-quality sun-ripened tomatoes are distributed to your local grocery store every week.”. Sun-ripened tomatoes provide a great flavor experience and, In addition, “great consideration and respect for the environment and working conditions”.
In this promotion, more than five thousand kilos of Canarian Tomatoes that were harvested last week on the islands of Tenerife will be distributed., Gran Canaria and Fuerteventura.