IT IS ONE OF THE MOST IMPORTANT COMPANIES IN THE FOOD SECTOR IN SWEDEN WHICH INTEGRATES THE EWERMAN GROUP.

Managers and salespeople of the Swedish companies in the food sector STC GreenFood, Ewerman and Menigo Restoration, have visited the facilities and crops of the COAGRISÁN cooperative in order to strengthen commercial ties and learn about the production process.

These companies are one of the best clients for the Fortuna Frutos group, which markets tomatoes on the continent., meaning one of the highest sales volumes.

During the visit they were accompanied by the president of COAGRISÁN, Juan José del Pino, the general director, Jacinto Godoy, members of the Rector and the person in charge of Fortuna Frutos in Rotterdam, Gert-Jan Slobbe.

The tour began in the packaging warehouse with the reception of the fruit from the cooperators. From there, The Nordic delegation followed the detailed packaging process, interested in the manipulation and selection of the different categories that the cooperative sells.

One of the aspects that the managers highlighted the most was related to the R&D&i facilities of COAGRISÁN. There they tested the new cultivation techniques, substrates and adaptation tests of new varieties such as pear and cherry tomatoes.

The president of STC GreenFood, Lars Åström, expressed his satisfaction for what he considers one of his best suppliers. The quality of COAGRISÁN tomatoes is exceptional, as are the greenhouses in which they are grown.. The organization and neatness of the packaging warehouse is perfect, pointed out Åström.

Regarding STC GreenFood's commercial strategy, Lars informed Agroaldea that this group brings together a dozen companies in the food sector in Sweden, including Ewerman, one of the most relevant supermarket chains in this country. In this sense, Åström pointed out the new trends in the sale of vegetables in large stores and in which the COAGRISÁN tomato plays a prominent role..

Our customers are not only interested in the quality of the product; They also care about the production and the process until it reaches their hands. Our peace of mind lies in the excellence and professionalism of COAGRISÁN with its tomatoes.. In addition to providing throughout the territory of Sweden, We also do it in Finland and we continue the expansion, indica Lars Åström.

For the commercial director of fresh products of the Menigo catering company, Oscar Uhrstrom, The proven quality of COAGRISÁN's categories and brands are a determining factor in choosing its tomatoes and offering them to a very demanding clientele., such as the restaurant and catering sector.

The person in charge of Fortuna Frutos, Gert-Jan Slobbe, explains the significance of these visits for Fortuna Frutos customers: in northern and central Europe where COAGRISÁN tomatoes are sold, Rigorous quality standards must be met and customers want to check them.

This concept is practiced in Europe, and for this reason the COAGRISÁN cooperative enjoys exceptional prestige in the market. Many of Fortuna's customers only want their tomatoes and prefer to wait for them to arrive before taking others, Slobbe said..