Agroaldea
canary tomato promotion sweden
A unique promotional campaign for the Canary Island tomato conveys to the Swedes the benefits and excellence of this extraordinary product..
The Provincial Federation of associations of exporters of horticultural products of Las Palmas, FEDEX and the Provincial Association of growers - exporters of tomatoes from Tenerife, ACETO, with the participation of Proexca and the collaboration of Cabildo de Fuerteventura They are carrying out a campaign to promote the Canarian tomato in the Swedish market coinciding with the increase in the shipment of tomatoes.
The bell 2015/2016 is approaching its equator, producing an increase of five thousand tons compared to the same date of the campaign 2014/2015, in which the rigor of winter and the delay in the start conditioned the same.
This harvest is developing normally, Although the volatility of the markets is what is producing price oscillations that, in recent weeks, tend to stabilize upwards.
The success of the promotional action of the last campaign, has marked the objective of building loyalty in a market in which, increasingly, The Canarian tomato is positioned among the preferences of the Swedes.
On this occasion the promotion is being carried out through the internet and social networks due to their high penetration in Sweden. The messages about the qualities and differences of the Canarian tomato compared to its competitors are the key to the campaign that, In addition, encourages participation through contributions that are rewarded.
The Scandinavian and Swedish markets in particular, ES one of the main destinations for the Canary Islands Tomato that has been growing exponentially in recent years.
The promotion campaign, that the past began 15 December and ends 25 in January of 2106, is developed within the framework of 130 Anniversary of the Canary Islands Tomato Export activity, under the slogan “130 Years growing the Best Tomato in Southern Europe”.
Among the messages that consumers receive, the following stand out:: “ripened in the sun of the Canary Islands. Now is tomato harvest time in the Canary Islands. Here the tomatoes ripen naturally under the sun. Keep the sun inside to warm your winter. The greatest amount of lycopene is due to our sun.”
The promotion also reports that “freshly harvested, high-quality sun-ripened tomatoes are distributed to your local grocery store weekly.”. Sun-ripened tomatoes provide a great flavor experience and, In addition, “great consideration and respect for the environment and working conditions”.
As a reward for faithfulness and creativity, at the end of the campaign A trip for two people to the island of Fuerteventura will be raffled among the participants. where, Besides knowing its beaches, You can visit the facilities and crops of the cooperative Gran Tarajal.
The campaign designed by FEDEX ACETO is developed with the sponsorship of the Canarian Society for Economic Development, S.A., PROEXCA, public company attached to the Ministry of Economy, Industry, Trade and Knowledge of the Government of Canarias, and has the collaboration of the Cabildo of Fuerteventura through the departments of Agriculture and Tourism.