Agroaldea
It is a derivative of cows, the horses and the chickens. Neither breast nor cutlet. They are not eggs, and it's not milk either.
An unimaginable product, ugly, but ugly, ugly, and smelly, it doesn't smell like flowers, precisely. But, yes, is a product of the daily effort of these animals.
An effort that has its reward, even if they don't receive it, but those who market it, because it is sold at a gold price.
Much more expensive than any other product that comes from them and without animal cruelty.. A waste, In sum, that it is not wasted and that it has never been so well used.
There are no product images on the label, but we found a couple of words in red and in capital letters that leave us speechless: “REAL SHIT”, And below, ironically, un “Smell the diference”…
In addition, attentive to the final detail: the fly interested in looking for what the label announces, perched on the can in the brand new advertising image of the product.
It is not the first time that feces are sold, it's more than obvious if we think about manure, but it must be recognized that marketing and packaging are revolutionary or, at the very least, unique and innovative.
In addition, they are sold in the supermarket and Milan is the first city to market it, for sale canned shit.
Fabrizio De André the alma mater of the initiative, explains how the idea of selling organic farm animal poo came up on the fun product website.
And he does it with a great sense of humor that does not allow him to be an intelligent critic of the society of m… in which we live:
"AND, the truth, I suddenly realized: my life was shit. "You live in a shitty apartment in the shittiest suburb of this shitty town.", said a small voice in my head. That morning I understood two things: I was desperately in need of changing my life and apparently had a knack for shit. ”
But, for what purpose? Keep explaining your clever idea, and answer this question: "Flowers are born from manure ... So why not put it in jars and sell them? And so ended the poop in supermarkets ".
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Currently distributed at Eataly Smeraldo, a luxury supermarket founded by Oscar Farinetti, in Milan. And, how was it logical, the unusual laterío arouses a lot of curiosity but few people go through the box with them. Are 750 grams of "premium organic fertilizer", secure the tag, and the price: eight euros and ninety cents.
Extra quality, with great possibilities of use in organic urban gardens and orchards, although rather reminds of the joke that was brought with the name Kaka de luxe, that punk group from the seventies, now considered mythical. His description could almost be the lyrics of one of his crazy and irreverent songs:
"This is not ordinary shit. You will get 750g of high class dirt, picked straight from the farm and aged for six months like a fucking old whiskey. This material has enough nitrogen, phosphorous and potassium enough to bring any miserable urban plant back to life. Give it a try and then thank me. THE, best, give your best thanks to the horses, cows and chickens, because they are doing all the work. ”
No kidding, the tin in question is sold for something as practical as fertilizing ornamental or edible plants. "It is ideal for growing flowers or your own food". What is not so practical is the astronomical price. Otherwise, Who knows if this is not just the beginning of a success ...