The Canary Islands banana market share rises to the 72,1% in the last year.

In 2015 the average price of the production of Plátano de Canarias was 0,75 € per kilo, a 8 % less than paid in 2014.

The Plátano de Canarias brand increased during 2015 a 11 % its market share in Spanish homes, until reaching an index of 72,10 %, According to the data provided by the Food Consumption Panel of the consultant Kantar, source of the Ministry of Agriculture and Food.

The president of the Association of Organizations of Producers of Bananas of the Canary Islands (Asprocan), Santiago Rodriguez, evaluates the evolution registered by this crop in 2015, why “confirm the Upward trend” recorded in recent years, having gone from a market share of 61,13 % in 2013, to the 64,63 % in 2014 and 72,10 % in the last exercise.

In your opinion, these gradual increases “endorse the recognition” by the consumer on the quality of bananas from the Canary Islands. Rodríguez points out that this increase was accompanied by an increase in the export volume of the 4,5 percent compared to 2014, reaching the 347,6 million kilograms.

This digit, Adds, represented the 72 percent of the total consumption of bananas in the Canary Islands and bananas in the Peninsula and the Balearic Islands, that reached the 481.500 tons.

The president of Asprocan adds that, despite the fact that these results show the strength of the demand and the preference of the Spanish consumer for bananas from the Canary Islands, “the sector cannot be satisfied because the data has been linked to a very negative evolution of prices obtained by the producer at origin”.

In this sense, points out that in the 2015 the average price of banana production of the islands in green -the product marketed from origin and placed in the Peninsula for maturation, distribution and sale in the country- it was of 0,75 € per kilo, a 8 % less than paid in 2014, in which it was reached 0,81 € per kilo.

In his view, This trend continues to increase the pressure on the Canarian banana sector, because the average price coupled with support received by producers were not enough in many cases to “cover production and marketing costs” from the Canary Islands to the Peninsula, what places the sector “to the limit”.

This data, designates, contrasts with the average retail price of bananas from the Canary Islands What, according to the data obtained by the monitoring services of Asprocan in the large distribution in the Peninsula, reached an annual average of 1,76 euros per kilo in the 2015.