Agroaldea
PARTICIPATE 1.620 AGRICULTURAL COMPANIES 59 COUNTRIES IN WHAT IS THE BIGGEST SECTOR EVENT FOR CONSUMERS IN THE
WORLD.
La ‘Green Week’, Green week, which opened its doors last Friday, celebrates this year 77 edition in which he hopes to receive some 400.000 visitors, of those who 100.000 will be specialized, and some 75 Ministers of Agriculture until next 29 January.
The business meeting, that occupies 115.000 square meters of the exhibition center of the German capital, this first weekend welcomed an eager audience of retirees who, equipped with backpacks, water bottles, comfortable sneakers and cameras, They went to meet and “hunt” of the fair's promotions and tastings.
The managing director of the Berlin Fair, Christian Göke, stood out in the presentation of the “Green week” the “diversity” of the
sample, that combines “a world of experiences for the public” not specialized with “a space for discussion” for professionals in the sector.
The organization of the “Green week” estimates that the 75 percent of the more than 400.000 people who are going to visit the fair this year, They are non-specialized audiences who dedicate a good amount of time to the sample., in addition to the twelve euros that the normal entrance costs.
A total of 29 Countries have a national pavilion in the exhibition and through the stands of various exporting companies they are also present at the Argentine fair., Peru and Spain. The guest country of this edition is Romania, who participates in the “Green week” Berliner since the year 1973, in which they debut with the Gabon national flag, Liechtenstein and Pakistan.
In parallel to the trade fair, are being held in Berlin near 300 seminars, meetings, conferences and round tables, among which the fourth edition of the Global Forum on Food and Agriculture stands out (GFFA), whose motto this year is “Food security through sustainable growth – Agricultural use with scarce resources”.
Those in charge of opening the fair were the Minister of Agriculture of Germany, Ilse Aigner and the mayor of Berlin, Klaus Wowereit. The minister, in the inaugural speech, recalled the fight against hunger in developing countries as a 'central issue’ and invited not to throw away the food.
In his speech, Aigner advocated for the defense of animals and asked for respect for the environment within the framework of agriculture. His speech took place within the framework of a rather heated debate about the use of antibiotics on farms where animals are raised for the food sector with industrialized processes..
The minister said that her image
model is that of 'an ecologically sustainable economy, economically competitive, socially responsible and respects resources. In order to carry out this task, presented the content of a 'Letter for Agriculture and Consumers’ which was prepared in a joint effort of the sector and environmental associations.
Like something out of the perfect tourist's manual, Thousands of German retirees strolled from booth to booth equally enjoying cured Canadian bison meat, Thai shrimp in sweet and sour sauce, tangerines 'kinnows’ from Pakistan and Argentine wines.
The pavilions dedicated to organic farming are the ones that are generating the most expectation, in clear allusion to a society that is aware and concerned about the quality of the food they eat. Visitors watch and listen carefully., they eat, they drink and play, They comment among themselves and, on many occasions to the delight of organizers and exhibitors, they also buy.
According to the organization's figures, in the last two editions, the average visitor left 106 and 110 EUR, respectively, which meant added sales for exhibitors during the ten days of the exhibition. 42 and 45 million euros.