If the bees disappear, and the supermarket will be.

A SUPERMARKET CHAIN ​​SHOWS ITS CUSTOMERS WHAT WE WOULD LOSE WITHOUT BEES.

There is a lot of talk about how bad things would be if the use of pesticides and habitat destruction wiped out populations of bees and other pollinators.. But we have not yet seen a consequence that is tangible enough.

Starting from this premise, The Whole Foods supermarket chain decided to bring its customers closer to what life would be like without bees through a campaign they have called “Share the Buzz”.

The campaign consisted of removing from the shelves all those products that depend on the activity of these pollinators.. The store got rid of 237 items for a few hours, which is equivalent to 52% of the products generally offered.

Although the campaign had already been carried out last year, The effect was only seen in the vegetables. This year the chain even extended it to the dairy section. Nobody would believe that we could lose even that, but without their activity there would be no more milk, butter, cheese or yogurt.

The campaign is also based on small signs that contain messages that inform: “with bees” and “no bees”, but in reality it includes other pollinators, such as flies, who ensure that we can enjoy one of the delights of the planet: the chocolate.

According to those responsible for this chain, With this campaign they try to educate the consumer so that they know that the 70% of what you eat could disappear if we lost pollinators globally. In this sense, Organic farms provide a natural food source and habitat for bees.

In the case of Europe, a quarter of bees are facing possible extinction; in America, monarch butterfly migration, another pollinator, reduces drastically every year.

Given the possible catastrophe that this scenario could entail, the EU has been the first to take measures in this regard., which the US has followed. with the announcement of a specific program to work in this line.